Guide

Practical how-to guides and playbooks for people building in mental health.

GuideInvestment & M&AReportBusiness & StrategyIndustry & Market TrendsAnnouncementDeep-diveTechnology & AIRound-upCommunityPolicy & RegulationResearch & EvidenceSession
How to Go from Pilot to Full-Scale Adoption

How to Go from Pilot to Full-Scale Adoption

A Guide for Digital Mental Health Businesses, with Trina Histon, PhD

Steve Duke
Trina Histon PhD
Steve Duke, +1
How to Build a Science Roadmap

How to Build a Science Roadmap

A practical framework for mental health businesses to generate the evidence that convinces stakeholders and lands deals

Steve Duke
Jennifer Huberty, PhD
Steve Duke, +1
EU & UK Mental Health AI Regulation

EU & UK Mental Health AI Regulation

The frameworks, how they're changing and what that means for mental health leaders

Steve Duke
May Lee
Steve Duke, +1
A Guide to Mental Health AI Regulation

A Guide to Mental Health AI Regulation

Part I: Regulation 101, The Challenges of Gen-AI, FDA Direction and How To Respond

Steve Duke
May Lee
Steve Duke, +1
A Guide to Pitching Your Mental Health Business in 2026

A Guide to Pitching Your Mental Health Business in 2026

Top tips from founders and investors (and me)

Steve Duke
Steve Duke
How to Build High Performing Mental Health AI Teams

How to Build High Performing Mental Health AI Teams

Execs from Spring, Headspace, Grow and Slingshot share their approaches to building Mental Health AI teams

Steve Duke
Steve Duke
How to Build Scientific Credibility as a Digital Mental Health Business

How to Build Scientific Credibility as a Digital Mental Health Business

A Hemingway Guide with Jen Huberty PhD, CEO of FitMinded

Steve Duke
Jennifer Huberty, PhD
Steve Duke, +1
What Mental Health Investors Mean When They Ask for Validated Outcomes

What Mental Health Investors Mean When They Ask for Validated Outcomes

Moving Beyond Engagement Metrics, with Jennifer Huberty, PhD

Steve Duke
Jennifer Huberty, PhD
Steve Duke, +1
How Laura Earnshaw Bootstrapped A Multi-Million Dollar Mental Health Business

How Laura Earnshaw Bootstrapped A Multi-Million Dollar Mental Health Business

A success story in mental health

Steve Duke
Steve Duke
UK Market Guide (Part 2)

UK Market Guide (Part 2)

Four hard questions every UK mental health operator should ask themselves

Steve Duke
Ushma Baros
Steve Duke, +1
Understanding the psychedelics market

Understanding the psychedelics market

a pharma market with a twist

Steve Duke
Valentine Assal
Elizabeth Hong
Steve Duke, +2
A Playbook For Profitable Growth

A Playbook For Profitable Growth

How to understand market fundamentals to design better strategy in mental health

Steve Duke
Steve Duke