#9 Know Thy Therapist (Part II): How to reach and engage with psychologists

Hi friends, 

When I joined Wayflyer, we had eight employees and even fewer clients.

If we were going to survive, we had to figure out how to reach our potential customers and convince them to work with us. 

Three years later, we had thousands of customers and a valuation in the billions.

We figured out a way to get in front of our ideal customers, get them interested in us and build the trust needed for them to want to work with us.

If you’re going to build a successful mental health business, you’re going to need to convince a lot of people to get on board with your mission.

Either as employees, partners or customers.

And one of the most important people you’ll need to get on board are psychologists.

But if you’ve tried this, you know it’s not that easy. They can be a really tough bunch to reach and often, you’re left feeling like that old tour guide from Billy Madison, wandering around asking “is anyone listening to me?”.

If you think that’s an obscure reference, trust your instinct…

Last week we talked about the biggest trends in the psychology profession - what their day to day looks like, what motivates them and the challenges they face. This will help you when trying to reach them.

But this week, I want to dive into a step-by-step approach for finding and engaging Psychologists at scale plus my top tips for getting them on board with your organisation. 

This week in The Hemingway Report;

• Know Thy Therapist (Part II): How to reach and engage with psychologists

• Company spotlight on Wysa: The clinically validated AI chatbot that’s reached over 5 million people

• Building for teens: the three startups focused on teen mental health that all just raised rounds

• Plus all the latest news in mental health innovation

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