#10 Brand in Mental Health: The lever for value creation that we've all been ignoring

Hi friends, 

When you think of Mental Health, what is the first brand that comes to your mind?

Over the last few weeks, I’ve been asking everyone this question - it’s OK, my barista already thinks I’m weird.

The answers I received validated my hypothesis. 

That there are no dominant brands in Mental Health. 

From the dozens of people I asked, hardly any of them mentioned the same brand twice. 

Today I want to tell you why that is a problem. But also why it’s a massive opportunity for organisations building in this space. 

We dive into the role of brand in mental health and why it might just be the most powerful lever for create impact and value, that we’ve all been ignoring. 

This week in The Hemingway Report;

• Brand: The lever for value creation that we've all been ignoring

• Company Spotlight on ieso health: the text based CBT provider making moves in the UK

• A pre-seed round for a Nigerian mental health tech business

• Plus all the latest news in mental health innovation

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