#14 Tacklit; The business transforming care delivery that you've never heard of

Hi friends, 

Can you help me out?

Writing these articles every week ain’t easy - I mean, I love it, but it does take a bunch of time and effort.

I haven’t done much to grow this newsletter and yet I’ve had thousands of people read it over the past few months which is awesome.

But I’d love to get it in front of more people - sure, call me greedy!

So if you like it, can you share it with someone? 

Maybe drop it in your company slack or send an article to a friend you think would enjoy it.

I’d really appreciate it 🙂 Anyway… let’s get into today’s story…

In a first-floor unit above a locksmiths in St. Kilda, Australia, there’s a company quietly transforming mental healthcare delivery… and you’ve probably never heard of them. 

For the last four years, Tacklit has been building a care delivery platform for mental health providers that is now used by more than 3,000 clinicians and over 180,000 patients across the UK, Australia, New Zealand and the Middle East.

All without spending a dollar on marketing…

They’ve got a super small team, but have managed to build incredibly impressive software that is changing how providers manage their practices, how clinicians deliver treatment and how patients experience care.

And they’re not doing it all by the book either. 

In this week’s edition of The Hemingway Report, I tell the story of Tacklit, exploring;

• How they found product market fit by shifting their market (not their product)

• How they’ve grown to serve over 3,000 clinicians and 180,000 patients without spending a dollar on marketing

• What their products actually do and how they deliver value to providers, clinicians and patients

• What they are doing to address the supply/demand imbalance

• How their partnership philosophy drives ROI for providers and creates sticky customers

• The 10x product team they’ve built and why it’s a huge strategic advantage

• And why they have the potential to become a genuine mental health platform (and what that even means)

Let’s get into it…

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